If you’re a San Antonio home services business and you’ve been running your own Local Services Ads, you may have logged in recently and wondered what in the world happened. Or maybe everything still looks normal for you. Either way, there are some big changes you need to know about.
Google has started moving Local Services Ads out of the familiar standalone LSA dashboard and into Google Ads. The transition began in August 2026 with select U.S. home and storefront service businesses, including HVAC companies, plumbers, electricians, roofers, pest control companies, lawn care businesses, appliance repair companies, house cleaners and movers. Additional advertisers will follow later in 2026 and throughout 2027.
For home services companies that have gotten comfortable managing their own LSAs, this can be a pretty big adjustment.
Your Local Services Ads Dashboard Is Going Away
The simple LSA dashboard many business owners have used for years is being replaced. Once your account migrates, logging into the old dashboard will redirect you into Google Ads.
Your campaign will now live inside Google Ads as a specialized Performance Max campaign with pay-per-lead goals.
Before the words “Performance Max” send you running for the hills, there’s an important distinction here. This is not the standard Performance Max campaign you may have heard about.
Your ads aren’t suddenly going to start showing across YouTube, Gmail and the Google Display Network. Google’s pay-per-lead campaigns continue to serve exclusively on Google Search and Google Maps.
What Is NOT Changing With Local Services Ads
Some of the most important parts of LSAs are staying the same.
You still pay for valid leads rather than clicks. Your campaigns are still keywordless, so you aren’t suddenly responsible for building and managing a massive keyword list. Your ads will also continue appearing in the same local Search and Maps placements.
So, LSAs aren’t disappearing.
The way you manage them is changing.
And that’s where things get a little more complicated for business owners who have been handling LSAs themselves.
What IS Changing for Home Service Businesses
One of the biggest changes is budgeting. Your old weekly LSA budget is converted into an average daily budget inside Google Ads. Google calculates that amount by taking your historical average weekly budget and dividing it by seven.
Bidding is changing, too. Manual bidding, including setting a maximum amount you’re willing to pay per lead, is being retired as accounts transition into Google Ads. Businesses that previously used different Target CPA amounts for different service categories may also find those categories combined under one campaign-level target. Businesses that want separate bidding rules may need separate campaigns.
There’s another change we think every business owner should pay attention to: your historical LSA performance reports will not transfer into Google Ads.
Your past customer leads, contact details, conversations and older call recordings will transfer, but historical campaign reporting does not. Google recommends saving the performance data you want before migration.
Your Google Business Profile also becomes closely tied to the new setup. Core information including your business name, physical address and standard hours sync from your Business Profile into Google Ads, making it even more important to keep that information accurate.
What San Antonio Home Service Businesses Should Do Now
If you’re an HVAC company, plumber, electrician, roofer or other home services business in San Antonio, Texas, and your account has already migrated, don’t assume everything is fine simply because the migration happened automatically.
Log in and review your budget, bidding strategy, service areas, business categories, ad schedule and lead routing. Google itself recommends reviewing campaign settings after migration. It also says to allow up to two weeks for the migration process to fully complete and performance to stabilize.
If your leads dropped after migration or something doesn’t look right, that doesn’t automatically mean Local Services Ads stopped working. Your new campaign setup may need attention.
If your account hasn’t migrated yet, watch your email and your LSA dashboard. Google says account administrators should receive an email 14 days before their scheduled migration, followed by another reminder seven days later.
Use that window to understand what you’re running now and save the historical reporting you want to keep.
Running Your Own LSAs Just Got More Complicated
One reason Local Services Ads became so popular with small and midsize home services companies was their simplicity. You didn’t have to become a Google Ads expert just to generate calls.
That simplicity is changing.
Google Ads is a much different environment than the old LSA dashboard. If you’ve been successfully DIYing your Local Services Ads, you don’t necessarily need to panic or shut anything off. But you do need to understand what Google changed and make sure your campaign is set up appropriately after the move.
At The Seedless Agency, we work with businesses in San Antonio and beyond to manage Google advertising and build lead-generation strategies that don’t depend on blindly accepting whatever settings Google gives you.
If your LSAs have already migrated and performance has changed, or you received notice that your account is next, give us a call at 210-953-5236.
Local Services Ads aren’t going away, but the dashboard and controls home services businesses have grown accustomed to are changing significantly. For San Antonio HVAC companies, plumbers, electricians and other home services businesses, now is a good time to understand exactly what you’re spending, how your campaigns are structured and what happens when your account moves into Google Ads.
The worst time to figure all of this out is after the phone stops ringing.
FAQs
Are Local Services Ads going away?
No. Google is moving Local Services Ads into Google Ads as specialized Performance Max campaigns with pay-per-lead goals. The standalone LSA dashboard is what’s going away.
Do LSAs still charge per lead?
Yes. Google’s new campaign structure maintains the pay-per-lead model. You continue to pay for valid leads rather than standard ad clicks.
Which home services industries are affected?
Google’s first U.S. migration phase includes businesses such as plumbing, HVAC, electrical, roofing, pest control, lawn care, house cleaning, appliance repair and moving companies.
Will my old LSA data transfer?
Your historical customer leads and conversations transfer, but your previous campaign performance reports do not. Save any historical reporting you want to keep before your migration.
When will my LSA account migrate?
Google began migrating select U.S. home and storefront service advertisers in August 2026. Broader advertiser groups are scheduled for later in 2026, with remaining categories and additional countries transitioning during 2027.