Alamo Colleges wanted to expand their presence in the market by adding Google Search and Google Display campaigns to complement their existing traditional media efforts. Their primary goal was to increase enrollment and reach potential students in San Antonio and surrounding counties.
We developed a comprehensive digital advertising strategy using targeted Google Search and Google Display campaigns focused on capturing website traffic from prospective students actively seeking higher education opportunities.
The Result: A significant increase in impressions and click-through rate, a stronger digital footprint across the region, and record enrollment numbers.
Limited Digital Presence
Although Alamo Colleges advertised through traditional media, they lacked a strong digital strategy to consistently reach prospective students as they searched online.
Missed Search Opportunities
Potential students were actively searching for degree programs, certifications, and higher education options in San Antonio—but Alamo Colleges had no targeted search campaigns capturing this high-intent traffic.
No Supporting Display Strategy
Without a Google Display presence, the brand was missing out on retargeting opportunities and broader awareness among future students across the web.
Need for Increased Enrollment
Their primary objective was clear: grow enrollment and reach more students in the surrounding counties.
Google Search Campaigns
We built targeted search campaigns focused on capturing high-intent users actively researching:
Community college programs
Affordable higher education
Career training and certification
Colleges in San Antonio and surrounding counties
Our keyword strategy ensured Alamo Colleges showed up for the queries that matter most—resulting in stronger click-through rates and higher-quality website traffic.
Google Display Campaigns
We launched Display campaigns to expand Alamo Colleges’ visibility across thousands of websites, YouTube, and apps. The goals:
Increase brand awareness
Retarget interested prospects
Support the existing search and traditional media campaigns
This multi-layered visibility helped keep Alamo Colleges top-of-mind throughout the student decision journey.
Digital Marketing Strategy
The Seedless Agency provided a unified digital strategy designed to complement traditional marketing efforts and maximize reach. This approach ensured consistency across platforms and allowed Alamo Colleges to engage with potential students at every stage of their path to enrollment.
Don’t let your brand blend into the background. Traditional media still works—and when paired with digital marketing, it works even better.
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We specialize in working with growth-minded businesses across a wide range of industries — including home services, retail, B2B, events, non-profits, and more. Whether you’re a local brand looking to elevate your digital presence or a national organization ready to scale, we bring the right mix of strategy and execution to support your goals.
We offer dedicated packages for SEO and social media management, which are ideal for businesses looking to boost visibility and engagement. For everything else — from full digital strategy and paid media to content and brand positioning — we build completely custom solutions based on a deep dive into your business needs, goals, and growth opportunities. No guesswork, no one-size-fits-all approach.
We often partner with internal marketing teams, acting as a strategic extension to fill gaps or bring in specialized expertise. Whether you need high-level strategic planning, campaign execution, or tactical support, we work collaboratively to make your internal team stronger — not redundant.
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